The Importance of Mission Criticality in Early Stage Companies

Vesta: As a B2B software investor, I think most fundamentally, we are trying to create a good understanding of how important is this product or service. And the way that you can do that in an early stage company is not with sound financial data set and traditional measures. You might actually have a very rich data set in terms of engagement or usage or other measures which really strong indicators of how mission critical this piece of software is in the world of their customer. Vesta: We spend a lot of time thinking about trends, patterns in data to sort of inform the future of the business.