two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers
00:00
Optimizing Your Ad Revenue With DT Exchange
After the main mediation platforms started to make their own exchanges mandatory, it has really presented a nice new avenue for us publishers to force competition and earn even more ad revenue. So this means that you now as a publisher have now kind of been forced to add a new source to kind of compete against these new sources basically on your low value inventory. This has benefited one player uniquely in our industry and that's DT exchange. And I typically see my low quality inventory jump like in terms of the revenue I'm getting by anywhere between 12 to 20% by adding another exchange here.
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