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16min chapter
How to use content to build brand - with Chris Walker
95% Content
The Evolution of Market Research and Content Strategy
This chapter explores the transformation of market research over the last decade, focusing on enhanced accessibility and cost-efficiency. It discusses the competitive landscape in software development and the necessity for businesses to differentiate themselves through customer insights. Additionally, it underscores the importance of solidifying business fundamentals and effective content strategies before pursuing new marketing initiatives like podcasts.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode