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How to use content to build brand - with Chris Walker

95% Content

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The Evolution of Market Research and Content Strategy

This chapter explores the transformation of market research over the last decade, focusing on enhanced accessibility and cost-efficiency. It discusses the competitive landscape in software development and the necessity for businesses to differentiate themselves through customer insights. Additionally, it underscores the importance of solidifying business fundamentals and effective content strategies before pursuing new marketing initiatives like podcasts.

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