S1E20: McDonald's Case Study
Strategy Simplified
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McDonald's
McDonald's is looking at really, really attractive margins on the franchise side of the business. Even though there are a lot of fixed costs to operate the McDonald's,. The food expenses aren't super high and the staff is actually pretty fixed. We have some variability. But what do we see on the franchise part of the business? That is a fixed cost part of thebusiness.
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