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#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
The Danny Miranda Podcast
Is There a Niche in the Market?
A niche is ultimately a small hole in te wall, you know. And you can inhabit it, but you're not going to thrive there. In order to enjoy brand strength, you have sell to a lot of people infrequently and some very frequently. There are a few brands that effectively get caught up in people's actual identity. Apple people would regard the sacrifice of an apple device for a samson device as basically striking at their very being. Even say, tide, right? i'm guessing you by tide.
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