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#351 - The Content Strategy That Took Nectar Hard Seltzer to $5M+ in Revenue

DTC POD: How The Best Brands Are Built

CHAPTER

Crafting a Compelling Content Strategy

This chapter explores the critical elements of creating an effective content strategy for consumer packaged goods founders. It emphasizes the importance of articulating unique selling points and personal narratives while implementing structured content production sprints. The discussion also highlights the balance between attention-grabbing and conversion-focused content, illustrated by a successful case study involving viral marketing.

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