23min chapter

DTC POD: How The Best Brands Are Built cover image

#351 - The Content Strategy That Took Nectar Hard Seltzer to $5M+ in Revenue

DTC POD: How The Best Brands Are Built

CHAPTER

Crafting a Compelling Content Strategy

This chapter explores the critical elements of creating an effective content strategy for consumer packaged goods founders. It emphasizes the importance of articulating unique selling points and personal narratives while implementing structured content production sprints. The discussion also highlights the balance between attention-grabbing and conversion-focused content, illustrated by a successful case study involving viral marketing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode