Getting a Multi-Task Attribution Model for Developer Relations

One of the problems with metrix and deverel is that the things that you can measure are very production focused. It's how many talks did you give? How many audience members did you reach? Some developer relations folks do actually write production codes, so it might be how many the official s d k that you support got down loaded. That can be more directly attributed to business impact. But i anythingyou start measuring something and grading people based on it, they're going to optimize for what you measure. You don't get much juice out. We've added a bunch of instrumentation to allow us to try and put that multi touch attribution model together after the fact, but i'm