527: Sample answer for "Talk about a leadership example" (Case Interview & Management Consulting classics)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
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ShakeFX Is Taking Our Best Shelf Space
One of our largest retailers, obviously I cannot name them, came to us and said, look, you're spending all this money, you're taking our best shelf space. So what we're going to do is in the next month, maybe the next six months, we'll give the space to ShakeFX. Now there was a disagreement here because if you look at the reporting structure of Gillette, CMO had a lot of power.
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