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Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r

Built to Sell Radio

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How Kalamty Made Money With 25,000 Users

The problem was really the monetization part of it though. Getting a lot of money from those users is not easy especially because Kalamty at that time was offering even more features for free and then we're offering the max of $9 that people were paying. That is why in the end we decided to go home and acquisition prices. And so you saw one of the potential avenues to go was to do some sort of partnership or get acquired outright.

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