#333: How to Pitch the Widest Net With Your Sales Story
Business of Story
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Finding Your Ideal Customers in One Place
The book is structured around a method that i use with my clients. At first you really have to identify, i think, to have a book that's going to be useful to people. So in the world of business books, it's usually books that help people to make more money or save money. And so with this mission, where you know, your readers are trying to something real and significant, then you want to look and diagnose,. who are others within that ecosystem that surrounds that ideal customer.
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