Every organization has a mission, a vision. Every mention actually has a certain set of values. Living those values is super critical. You're talking about those values on every opportunity that you get to talk to your team. It should actually become kind of a day to day affair. This helps a lot in alignment. Whenever there are decision-making, probably you can align to your values and see and make the decision easily. That will be less confusion. One more thing is innovation. We find many companies talking about innovation a lot. I feel that innovation cannot happen until you deliberately go and prepare and announce our innovation. For example, Google is known for their values of six-usperancy

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