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Lessons in World-Building: How Emily Oberg Created Sporty & Rich

The Business of Fashion Podcast

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Building Sporty & Rich: From Vision to Reality

This chapter explores the early development and challenges of the Sporty & Rich brand, detailing its transition from a magazine to a clothing line. It highlights significant milestones, including initial product launches and a strategic partnership that led to innovative solutions like a pre-order system to manage rapid growth. The narrative also discusses the impact of the COVID-19 pandemic on production and logistics, ultimately illustrating the brand's evolution and ambition in the fashion industry.

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