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Non-Journalist Non-Fiction - How to Write a Non Fiction Book
The first property of success in non journalistic non fiction is writing a topic that a non trivial audience will feel like they need to read. Jock o willink did this with his a leadership book, extreme ownership. He could intertwine it with, oh, by the way, this is what it was like running task force bruiser in the battle of ramadi. Ok, that is an interesting story on its own. The idea if you're the right person, andis you're writing good enough to not be do not have that feel of amateurness. You got to get them there before you should expect to have success, at least in traditional publishing.