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Startup Pricing 101 by Kevin Hale

Startup School by Y Combinator

CHAPTER

The Four Types of Mistakes That Most Start Ups Make

Start ups will price their products too low. They don't understand how your company thinks about the problem that you're solving for them, or how they value it. And lastly, you focus on the wrong customers. If i built a better product and i charge half the competition, i win. The thing is that almost never happen.

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