Maximizing Podcast Growth Through Analytics and Ads

This chapter explores effective podcast growth strategies focusing on tracking clip conversions and leveraging paid promotions. It highlights the importance of data analytics, audience targeting, and innovative methods like feed drops to enhance listener engagement and advertising effectiveness.

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Episode notes

This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.

All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠

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TIMESTAMPS

00:00 Jeff Umbro: Podcasting Powerhouse

05:42 Innovative Marketing and Networking Strategy

06:33 Niche Show Strategy Planning

10:45 Podcast Audience Growth Strategy

13:39 AI Prompts Drive Web Traffic

17:03 Building Cross-Platform Audience Connections

21:10 Growing Podcast Audiences: Strategy Insights