7: Cultural Constructs Are The Real Brand Opportunity
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Introduction
Cultural constructs are everywhere, but i think one of the most interesting places to look for them right now is in the home. Ring is an incredible example of a company that has used a number of cultural constructs to blast their brand into millions of homes across the us. The idea that male babies have blue toys and female babies have pink toys is actually a cultural construct. There are more sort of c t cameras per capita than anywhere else,. so everyone is opting into this kind of tit-for-tat privacy state. And we're all over the place with how we're being watched by our nannies. So there's something interesting from outside perspective for the next episode on b i
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