Chasing Curiosity Instead of Passion

In this chapter, they discuss the concept of chasing curiosity rather than passion. They explain that while passion can fade over time, curiosity remains constant and can lead to a deep knowledge and expertise in a particular area. They also talk about the importance of niching down in business, targeting a specific audience, and standing out in order to attract customers. They emphasize that niching down is not a permanent decision, but rather a starting point that can be expanded upon over time.