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The Pursuit of a Sustainable Business Model
Buddhist Kaldulis decided to pursue the Buddhist teaching that by acting for the benefit of all sentient beings, we liberate ourselves. He set up a charitable trust and made it the sole shareholder in Vivcaught Trading. Yannick Silver began donating 10% of his publishing company's profits to charity on 2005. In 2008 he founded Evolve Enterprise which seeks to make business a lever for making a positive difference to the world.