The Revenue Leadership Podcast with Kyle Norton cover image

The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Intro

This chapter explores the contrast between logical models and the creativity found in unforgettable marketing campaigns, using Apple's 1984 commercial as a case study. It highlights the significance of brand marketing in creating enduring value and discusses the shortcomings of AI in grasping the intricacies of impactful storytelling.

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