The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Relationship Between Negative Churn and Price

David Scott, general partner and matrix partners discusses the relationship between negative churn and price. David: SaaS entrepreneurs should turn their attention to figuring out how to get negative churn. He says even though they lose some customers that ultimately they're still going to end up with more revenue from the cohort that began when they signed up that group of customers a year later than they started with at the beginning. To find out how to successfully grow payments revenue by over 100% in a year check out our team snap case study by visiting wepay.com forward slash Harry.

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