Mixed Signals from Semafor Media cover image

How Fox Is Embracing the Creator Economy, with Red Seat’s Chris Balfe

Mixed Signals from Semafor Media

CHAPTER

Shifts in Podcast Consumption and Advertising Insights

This chapter explores the shift from traditional podcast platforms to YouTube's dominance in podcast consumption. It examines the differences in audience engagement and ad sales strategies between video and audio listeners, highlighting the loyalty of audio audiences despite the appeal of visual content.

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