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The Story of Disruption
I mean, this is the story of what has what's been called disruption, right? Which is like two people like you and garry couldld hang out in your kitchen and make the sychonic brand. But huge, multi nationals couldn't actually do that because they weren't as nimble. And by the time you have an idea and it gets through too, i mean, listen, they've sat on both sides of the fence. So i understand both of them. I think, the agility of a young indibrand or, you know, these young, ontripenureal brands,. They're listening to their own inner created voice. Its that relationship that brings the...