How AI will change advertising
The Rebooting Show
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The Consumer Expectations of DDR
I think what's interesting with your example of Netflix is whether that really has broken the consumer expectations because we're both of an age where we were used to it or are used to a lot of things, whereas younger people just simply aren't. The testing we've been doing in Australia and some of it with major networks domestically has clearly proven that consumers will buy and they will engage. They need to understand how to do it. So the user adoption is really the hurdle here, getting the consumer to understand the behavior and what it is. But I mean, the consumers now with social media have gotten very accustomed to the in content click and action. That's a behavior that the mostly younger generation
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