Innovations and Challenges in Guest Communication

In this episode, Danica Smith, Founder of MorningStar GX, shares her insights on the evolving role of technology in enhancing guest experiences in the hospitality industry. Listen now to learn about:

• The future of online hotel guest reviews and their relevance in a highly personalized booking journey.
• The impact of influencers on online reputation and guest feedback.
• The concept of "micro feedback" and its importance in guest interactions.
• The balance between guest intelligence gathering and guest touchpoints.
• Innovative approaches in payment disruption and loyalty programs.
• Emerging travel trends such as sleep retreats and water-centric travel.
• Creative ways for traditional city center hotels to offer unique and memorable experiences.

If you enjoyed this, you may also enjoy:

• Danica's LinkedIn post about the Santa in Andorra
• Guest Experience Tech: What I Learned Building, Selling, and Using It - Danica Smith
• Beyond Buzzwords: The Truth about Guest Experience - Danica Smith
• A Road Trip with James Lemon with Career and Innovation Lessons from his Journey from IHG Strategist to Global Technology Leader (James Lemon, Stripe)
• Hard Truths on Hotel Tech: Unfiltered Insider Advice - Josiah Mackenzie
• More episodes on technology and guest experience

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands