David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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How to Create a Subcategory for Airbnb
A careful listener to what you said would see that this is a game changer. I think your horizon is, or your vision is grander than, you know, let's just be a fast copy. There's two ways to compete. One you can become relevant by being acceptable and all the dimensions that Airbnb is created. But the other is indeed to take the Airbnb model and add a new must have and create your whole new subcategory. That's a preferred thing to do. The challenge there is that your subcategories as people do that get too small. And so they don't have enough market potential to be viable. We run into that strategic line before - how many times
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