The Three Pillars of SaaS Marketing

The first pillar of SaaS marketing is velocity. When in doubt, air on the side of velocity and think critically about any decision or tool or process that will slow you down because your job is to get leads into the sales team's hands as fast as possible. The second marketing pillar is simplicity. Everything we do needs to be measured and we measure everything. And then the third area is measurable, predictable, and repeatable.