The psychology of product adoption: Preparing for the Future with Omar M. Khateeb
Negotiate Anything
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The Seven Principles of Persuasion
Robert K. Eldini's principal persuasion is a set of seven principles that he calls "class U" These are reciprocity, C, commitment and consistency, L's for liking, A's for authority,. S's for scarcity, S's for social proof. unity is something like, hey, we're both small business owners, right? There's a unifying thing there, right? So it goes deeper into culture, fears, pains, desires, right?"
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