In a competitive 20 first century economy, what the market values is the ability to produce things that are rare and are valuable. What the market dismisses, for the most part, are activities that are easy to replicate and produce a small amount of value. If you can do these type of activities, which require deep work, that produce outcomes that're rare and valuable, people will find you. You will be able to write your own ticket. It's not a fundamental technology. Maybe using social media is not at the core of my professional success. But you know what? It's harmless.

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