How to Speak to 100,000 People in a Soccer Stadium

It's an exhausting process for both parties to onboard and get properly caught up so that they can go represent you in the copy. That's a huge undertaking for everybody. There's a lot of trust there. You've got to get the voice right. In your position, you said everything you're doing is like heady stuff. By the time you get to the copy, you're just like, man, I'vegot to get it out somehow. And now we're taking that approach.