The Challenges in Medical Affairs

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between teams.

Learning Objectives

1. Defining key performance indicators 
2. Best practices for measuring success of the Medical Strategy and Medical Communications strategy
3. Share experience on insights communication between the two groups to refine strategy