There's this another eminent, a kind of the founding father of social psychology, called kurt lewin. He would look at these systems and try to understand behaviour from the system's perspective. And so he thought of behavior as like, forces and afield which ar things that he's borrowing from physics,. Or is to their forcess that are acting on you. Is the same as climate like, if you remove the forces that are working against you, your relieving tension in the system humwhich is better. Then if you add an incentive, it's like, yes, you're helping yourself get to the make yourself more likely to get to the behaviour that you want but you're

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