260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast
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Are You Waiting for Intent Data Signals?
In dark social, like 99 % of the market, not in a buying cycle, not creatin intent data. And so you need to think about how do i drive people to want to by our stuff am? So that's the difference there. We added a form that said, how did you hear about usad when you put that on there and you're actually doing this stuff, then you get the insights that you're looking for. They say, podcast, linked in, word of mouth and communities. Who would hae thought, ah. Ecause those ar lot of the things thatthat there's a lot of pushback on in terms of, hay, i need an investment
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