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13min chapter
Mars Inc. (the chocolate story)
Acquired
Sweet Strategies: Business Ventures in Wartime
This chapter explores the pivotal meeting between Forrest and William Murray, showcasing their innovative candy company proposal amidst the chocolate industry's complexities during World War II. It details the strategic alliance between Hershey and M&M Limited Partnership, emphasizing the impact of military contracts on market dynamics. The narrative also highlights the origins of iconic products like Uncle Ben's rice, reflecting on entrepreneurial adaptability in wartime challenges.
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