Ari Weiss
Talking to Ourselves
00:00
Navigating Legacy and Innovation in Advertising
In this chapter, the speaker shares their journey of stepping into a renowned agency founded by Bill Bernbach, discussing the mix of anxiety and opportunity that comes with such a legacy. They explore the transition from a small creative team to a larger operation, balancing the influences of established practices with the pursuit of progressive creativity in client relationships. Through reflections on leadership, collaboration, and the importance of maintaining a creative spirit in a corporate environment, the speaker highlights the evolving landscape of the advertising industry.
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