Introduction

You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions.

In this episode, I’ll show you why and I’ll walk you through how I teach my students to niche down without having to choose a category. So, if you want to improve your messaging quickly, attract the right people consistently, work with your absolute dream clients, and feel aligned with your content then this is the episode for you! You’ll learn the 5 problems you’ll run into if you niche down the traditional way. Because your messaging should be able to shift with you as you grow.

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