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14min chapter
Hall of Fame: Josh Braun
30 Minutes to President's Club | No-Nonsense Sales
Mastering Cold Calls: A Strategic Framework
This chapter offers a comprehensive guide to structuring effective cold calls, emphasizing the importance of engaging prospects through targeted questioning. By using relatable analogies and practical advice, it illustrates how salespeople can identify potential challenges while respecting the client's expertise. The discussion advocates for a dialogue-driven approach to uncover true needs and enhance sales outcomes.
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