What's the Role of the Product Marketing Manager?

Marketing and development are two totally, totally different lines of work that have completely different needs in terms of communication. So we're taking the kind of project management, we're marrying that to documentation. We're then marrying that to asset management, so you can actually store all the marketing assets that are created in the launch process. It's not just about project management. A lot of people think about their launches as the check list. And so we do all the project management stuff. But there's a lot of strategic documentation involved as well.