Jesper Brodin: Inside IKEA, Democratic Design, and Sustainability Profits
In Good Company with Nicolai Tangen
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The Evolution of IKEA: Innovation and Sustainability
This chapter explores the origins of IKEA's flat pack furniture concept and the visionary leadership of founder Ingvar Kamprad, emphasizing his hands-on approach and core values. It delves into the company's commitment to sustainability, illustrating how it has integrated climate-smart initiatives and a second-hand market into its business model. Additionally, the chapter discusses the challenges of adapting supply chains in a changing geopolitical landscape, showcasing Scandinavian businesses' adaptability and forward-thinking strategies.
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