Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
On Strategy Showcase
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I'm Walking in With Two Hands Tied Behind Your Back
I'd never been to China. It was my first time, you know, in Shanghai. And I remember him saying you're walking in with two hands tied behind your back. This is not going to be easy. But relying on my local planners became everything.
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