The Triple Bottom Line

The triple bottom line was coined in 94 by John Elkinton as a way to improve outcomes. The idea was to line up profit people and plan it on the same balance sheet. What Erika goes on to do is how could we maybe visualize that? How could we visualize what I then call as well, profit people andPlan it in a diagram? And she goes on to show how you can map out this value exchange of every boop along the storyline.