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People Analytics, Now and the Future: Insights from Wharton PAC

Digital HR Leaders with David Green

CHAPTER

The Age of Discovery

The 2008 global financial crisis changed everything for the field of people analytics. The advent of big data and the use of analytics by business functions such as marketing led to the realization that analytics was critical. Large teams established in companies like Google, Microsoft, and IBM could use their external products expertise to translate this into a similar experience for employees.

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