Episode 253: Megan Burns knows it all begins with trust.
⏱️ Timestamps:
00:00:00 - Intro
00:01:47 - Trust takes center stage in B2B CX
00:03:02 - Beyond personal bonds: Organizational trust
00:04:02 - Trust issues with traditional CX metrics
00:04:51 - The silent driver across the customer journey
00:06:09 - The four pillars of customer trust
00:07:08 - The Ben Franklin effect in CX relationships
00:08:02 - Horizontal vs. vertical consistency challenges
00:09:35 - Why consistency scales better than wow moments
00:10:29 - Is trust the ultimate business currency?
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Megan Burns:
Megan's LinkedIn: https://www.linkedin.com/in/meganburns/
