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It Could Happen Here Weekly 182

Behind the Bastards

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Branding in Modern Capitalism

This chapter examines the shift in capitalism towards personal branding and identity, highlighting the commodification of individual personas. Through examples such as Chinese farmers and the pressures on contemporary authors, it explores the nuances of self-exploitation and the complexities of identity in the literary world. The discussion also addresses the intersections of race, media representation, and the evolving challenges faced by storytellers in today's economy.

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