3min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

Twitter and Tumblr - How Did You Come to That Price?

Tumblr was and still is burning quite a bit of cash. Tumblr's user base is still primarily under 25 years old. We budgeted about $100 million to turn it around, but when you think about it with the burn and everything, like that's so that was our calculation for it. I'm not going to be CEO of Tumblr forever. It wasn't the three.

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