Under the Influence with Terry O'Reilly cover image

It's Not Easy Being Green: Green Marketing

Under the Influence with Terry O'Reilly

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Is It Easy to Be Green?

Pia bicerte uses recycled materials whenever it can. All supplies and food are sourced locally. Rain water is collected and used wherever possible. Green isn't just a department or a box to be checked, it means a company wide philosophy with tough principles. Company must believe in sustainable business practices and motivate their entire operation to want green initiatives.

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