My First Million cover image

How I Bought A Multi-Million Dollar Egg Carton Business For $0

My First Million

Sending Generic Emails to Increase Response Rate and Generate Leads

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The chapter discusses a strategy of sending out a generic email to a large list of contacts in order to increase the response rate. The speakers share their experience of using this approach and how it resulted in getting phone calls from people who believed that the email was specifically targeted to their business. They also mention the importance of getting negative responses as it helps them refine their approach and identify potential leads.

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