How to Make Your Webinar Relevant to Your Industry

If they did a good job on the webinar, while you're running it through two different filters to make sure it was good, chances are it's probably going to be pretty good. That way you're just kind of coordinating it, getting them your internal subject matter experts to create the content that's relevant because they're paying attention to what's going on out in the world in this industry. And as they surface things, you flag it, they come up with a unique opinion about it and then you splinter it out to reinforce that pillar piece of content.