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The Perils of Self-Centered Marketing, with Scott Miller

B2B Growth

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The Largest Obstacles to Marketing Success

Most clients don't care wat your mission is, or your values or your vision. They want to see themselves in your message. If you're not using words that they use, achronyms that they used, you're just, you've got a very expensive monument to yourself. Most c m os i know have a passion around either ina analytics or social media,. Or direct mal or e male, or bill boards, or in ovidio. I think most of us market the way we like to be marketed, too. It takes a really humble, confident person to say, "You know what, scott, you might be right"

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