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Episode 534: Why Your Digital Product Isn't Selling

The Mind Your Business Podcast

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Specialization Creates More Perceived Value

When you try to be everything to everyone, you end up being nothing to no one. specialization doesn't just create more authority, but it creates more perceived value. Who do you think charges more money? The general practitioner or the heart surgeon? I remember an example long ago, and it was from someone who was teaching how to do a news letter. This is a long time ago, in innernet years. This is like a hundred and forty years. People need to have your prospects, need to have that experience of wholle how this was made for me. This was for me.

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