6min chapter

Waste No Day: A Home Services Motivational Podcast cover image

Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence

Waste No Day: A Home Services Motivational Podcast

CHAPTER

The Power of Pre-Suasion

This chapter explores the concept of 'pre-suasion,' emphasizing how the context and initial communication can shape client decisions. It also reflects on the challenges of audiobooks, particularly focusing on an author's unique voice and the importance of thorough research in persuasive messaging.

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